Linkedin Marketing
More than 722 million people use LinkedIn worldwide. According to Statista, 27% of American people use LinkedIn. Additionally, Business Insider discovered that LinkedIn is the most trustworthy platform for the third consecutive year in its Digital Trust Report.
Users may be more open to adverts on sites they trust, according to data from Business Insider. Consequently, it would be logical to develop a detailed LinkedIn marketing plan for your company in order to benefit from the platform's reputation.
Additionally, LinkedIn marketing tools might aid in generating more prospects. According to the corporation, LinkedIn generates 80% of business-to-business (B2B) leads and accounts for 46% of all social media visits to company websites.
- Keep refining your LinkedIn profile
- Create an effective LinkedIn page
- Define your audience and goals
- Optimize your page for search
- Grow your page followers
- Publish engaging content on your company page
- Use rich media to increase engagement
- Highlight your best content
- Create LinkedIn ad campaigns
- Get advanced with analytics
